ADVERTISE WITH US

Severnvalley is a local independent radio station for South Shropshire, North Worcestershire and surrounding areas. We broadcast a daily mix of the best variety of feel good music with the latest news, sport, business, entertainment and weather.

Severnvalley Radio is available and listened to across a wide variety of platforms, including on-line, on-mobile, and on your smart speaker.

Advertising, Sponsorship and Promotion through Severnvalley couldn’t be easier. Whether it’s an on-air or on-line campaign, Show Sponsorship or a combination of all three, we are on hand to help deliver a cost effective connection between our advertisers and your customers. We understand that every client is different, with different needs and business objectives.

WHY ADVERTISE ON SEVERNVALLEY RADIO?

Radio is one of the mainstays for enterprises which are looking to build their business locally.

Why is it so popular with local advertisers?

1. Radio talks to people at the right time and place

Radio works in “real time” so ads can be run at just the time when people are most ready to be influenced by your message.

2. Radio reaches out to everyone – including new customers

While it’s easy to skip the ads on TV and in newspapers, radio ads are harder to avoid. Research shows that people just don’t avoid the ads like they do in other media.

This means that radio is ideal for reaching out to new customers – the lifeblood of most businesses. They will hear ads regardless of whether they think they are in the market or not.

3. Radio reaches the right local audiences

Naturally the listeners to a local radio station are locals. But more importantly they are also the right kind of locals. Compared to the typical local newspaper readers, commercial radio listeners tend to be significantly younger.

This means they are more likely to have families and to spend more on shopping.

4. Radio is a ‘local friend’ for listeners

Listeners typically describe their favourite local radio station as a friend, and that friendship can be used by advertisers to change the way local people perceive them – to keep ahead of the competition.

5. Radio is the most flexible medium

Business conditions can change fast, and radio is well set to meet those changes. Commercial production is quick and relatively low-cost, and this allows local advertisers to put out just the right message at the right time. This flexibility works particularly well for advertisers who’s business changes fast with late deals, extended sales, reaction to news / weather.

6. Radio builds long-term brand dominance

Radio messages are repeated more often and have lower levels of avoidance, so by the time a listener is ready to make a purchase, the retailer’s brand name and values are strongly established in their mind.

Example – Air-time:
Our Starter Package – 1 x 30 second advert x 7 plays per day x 28 days = £126 (£0.64 per play)
(Advert played Monday – Friday between 6am and 10pm – Excluding Commercial Production)

For more information on how radio can work for you please visit the Radio Centre at www.radiocentre.org.

If you would like to know how Severnvalley Radio can help you – please get in touch.